Legal
Privacy Policy
Last updated: September 2026 · Applies to aceukremovals.co.uk
Ace UK Removals Ltd is the data controller for the personal information described here. We handle it in line with the UK GDPR and the Data Protection Act 2018. This policy describes what this website and our office actually do — not what is typical.
Every clause is numbered, so you can quote one — 4.2, for instance — if you want to ask about it. Each number is also a link.
1. Information we collect
- 1.1What you type into the quote form: your name, email address, phone number, the collection and delivery postcodes, your move date and preferred time, property size, floors and lift access at both ends, crew and packing preferences, any special items, and anything you add in the notes box.
- 1.2What your browser sends when you submit that form: your IP address and browser user-agent string. We record these with the enquiry to help us spot automated submissions and abuse.
- 1.3Where you arrived from, when the information is present: the page you landed on, the referring website, and any advertising click identifier attached to the link you followed.
- 1.4What you tell us afterwards by phone, email or WhatsApp about the job — access details, inventory, timings, and anything relevant to carrying out the move.
- 1.5Analytics and session information, but only if you accept analytics cookies. Decline, and none of it is collected. Our cookie policy sets out exactly what runs and when.
- 1.6We do not take card payments through this website, so no card number ever reaches it. Payment is arranged directly with the office by bank transfer, card or cash, and we do not store full card details.
2. How we use your information
- 2.1To work out a price for your move and send it to you.
- 2.2To contact you about the enquiry or booking — to confirm details, check access, or reach you on the day.
- 2.3To carry out the work, including passing the details a crew needs to complete it.
- 2.4To keep the accounting and business records we are required to keep.
- 2.5To deal with claims, complaints and disputes if any arise.
- 2.6To protect the site from automated abuse and spam submissions.
- 2.7To understand how the site is used and improve it — only where you have accepted analytics cookies.
3. Legal basis for processing
- 3.1Contract. Quoting for and carrying out your move needs the details you give us; without them we cannot do the work.
- 3.2Legitimate interests. Keeping records of enquiries, protecting the site from abuse, and recording the IP and browser details attached to a submission. We have considered your interests, and this processing is limited to what is needed for those purposes.
- 3.3Consent. Analytics and any non-essential cookies. Consent is asked for before anything runs, and you can withdraw it at any time.
- 3.4Legal obligation. Tax, accounting and other records the law requires us to keep.
4. Data retention
- 4.1Booking and quotation records are kept for six years after the work, which matches HMRC record-keeping requirements and the period in which a claim could still be brought.
- 4.2Enquiries that do not become bookings are deleted after twelve months.
- 4.3Analytics data is kept for the retention period set in the analytics tool, and is not linked to your booking record.
- 4.4If you ask us to delete your information sooner, we will — except where we are legally required to keep it, in which case we will tell you what we are keeping and why.
6. Your data rights (UK residents)
You have the right to:
- 6.1ask what we hold about you and get a copy of it;
- 6.2have inaccurate information corrected;
- 6.3ask us to delete it, where we are not required to keep it;
- 6.4ask us to restrict how we use it, or object to our use of it;
- 6.5receive it in a portable format, or have it sent to another provider;
- 6.6withdraw consent at any time, where consent is what we relied on;
- 6.7To exercise any of these, email info@aceukremovals.co.uk. We will respond within one month. If you are not satisfied with our answer you can complain to the Information Commissioner's Office at ico.org.uk, and you do not need to raise it with us first.
7. Data security
- 7.1The whole site is served over HTTPS, so what you send is encrypted in transit.
- 7.2Access to enquiry records is limited to the people who need it to do the work, and is password-protected.
- 7.3Data is held on hosting infrastructure within the UK or EEA.
- 7.4No system is perfectly secure. If a breach ever affects your rights and freedoms, we will tell you and the ICO within the time the law allows.
8. Links to other websites
9. Updates to this policy
10. Contact us
- 10.1Ace UK Removals Ltd is the data controller. For anything about your information, or to exercise any of the rights in clause 6, contact us:
- Email: info@aceukremovals.co.uk
- Phone: 07432 208003
- Mon–Sat 7am–8pm · Sun 8am–6pm
